It was a Friday evening, the only few days in a week that average working class people get excuse to party hard. Night full of Booz and lots of opportunity to have one night stand for the single ones who are looking out for a crazy night. No one seems to miss this great opportunity of having a crazy night and lots of crazy crowd. Being tempted to look across the environment my eye caught a pinkish add written in a very stylish way "funeral got easy"! First I thought it must be some funny comment to attract public attention. However, when I read the complete billboard realized that the advertisement was very much talking real business and I guess only I was surprise to see such ad. others were just cool. So the company was selling funeral products! I know in eastern part of the world this may sound suprising, however, in western hemisphere this is pretty much reality and I guess booming business as very much the same way when child products were really in demand when baby boomers were born and now as they are getting old may be these kind of business will boom for sometime.
These funeral products ensures that after you are dead your funeral cost won't be burden on your family members. Well that may sound very practical, however at the same time it shows either the family values have changed dramatically or may be I find it strange owing to my Indian background. Surprisingly this trend may not be too far for India too as recent national survey data shows that more than 60% of population live in nucleus family rather than joint family. This may come as a shocking news to most Indian parents but for some it may be an business opportunity. His trend may be so quick in all across India, but big cities such as Mumbai and Delhi may embrace it quite soon may be in next 15 years or so. One thin to notice what 800 years of Mughal rule and 200 years of British Raj could not do, only 20 years of capitalism could make it possible.
This kind of trend is society shows two things one fast and pragmatic as the financial uncertainity is looming and on otherhand a dramatic shift in social values that how important do we consider the one who has less time to spend with us. Well we often give less importance to people with whom we know that we will spend less time weather it's a travel companion or some tenant. But the problem comes when we start applying the same rule to someone who is deeply attached to you. Such situations where you realize that you may end up being burden on your love ones every single day of remaining life does not remain easy.
